Joe SHepker
Web Developer
AI-enabled Web Designer & Front-End Developer with 5+ years of experience building high-performance, conversion-focused marketing websites and digital products. Led 100+ B2B and B2C projects across WordPress, custom CMS, email marketing, and brand launches, supporting platforms serving 5M+ users.
Known for managing AI-assisted workflows (design, development, SEO, performance optimization), collaborating cross-functionally with marketing, content, and leadership teams, and delivering results in ambiguous, fast-moving environments. Strong domain expertise in marketing sites, UX/UI systems, SEO, accessibility, and lifecycle optimization.
Skills
A Wide Variety of Skills for an Array of Projects
Expert in Web Development, focused on functionality and Seamless design.
Web Development
I build fast, secure, and scalable websites tailored to modern standards and business needs. My development process focuses on clean code, performance, and long-term maintainability.
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Front-End Development: Crafting responsive interfaces with HTML, CSS, JavaScript, and modern frameworks.
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Back-End Development: Implementing secure, efficient server-side logic and database integration.
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WordPress & CMS: Customizing themes, plugins, and content structures to fit unique project requirements.
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API Integration: Connecting third-party services and applications for added functionality.
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Optimization: Enhancing site speed, SEO performance, and cross-browser compatibility.
From simple landing pages to fully dynamic web applications, I deliver solutions that are both functional and future-ready.
Web Design
I create clean, modern, and user-friendly website designs that balance functionality with visual appeal. My approach focuses on delivering digital experiences that engage users and support business goals.
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UI/UX Design: Building intuitive layouts that prioritize ease of navigation and accessibility.
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Responsive Design: Ensuring websites look and perform flawlessly across desktops, tablets, and mobile devices.
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Brand Integration: Aligning design with brand identity for consistent messaging and style.
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Prototyping & Wireframing: Mapping out user flows and design concepts before development.
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Modern Aesthetics: Applying best practices in typography, color, and spacing for a professional finish.
From concept to final design, I transform ideas into websites that are visually striking and built for real-world usability.
Web Hosting / DNS
I have hands-on experience managing web hosting environments and DNS configurations to keep websites secure, reliable, and accessible worldwide. My skills include:
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Domain Management: Setting up, transferring, and configuring domains across major registrars.
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DNS Records: Creating and managing A, CNAME, MX, TXT, and SRV records for seamless site operation and email deliverability.
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Hosting Platforms: Deploying and maintaining sites on shared, VPS, and cloud-based hosting (cPanel, Plesk, WordPress hosting, etc.).
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Performance & Uptime: Optimizing hosting environments for speed, security, and high availability.
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SSL & Security: Implementing HTTPS, firewalls, and security hardening to protect websites and users.
Education
Southern New Hampshire University
Bachelor of Arts In Graphic Design 2018 – 2021
Concentration: Web Design
Minor: Art History
Cuyahoga Valley Career Center
Revere High School
High School Diploma 2013-2017
Experience
2024- Present
Lead Web Specialist
Benjamin Media:
Led web operations across multiple international publishing brands and event websites, acting as the operational bridge between marketing strategy and technical execution.
Technical Skills: HTML5, CSS3, Bootstrap, JavaScript, PHP, MySQL, WordPress, Webflow, Sanity, Custom Plugin Development, Theme Development, CMS, Responsive Design, Web Performance Optimization, Core Web Vitals optimization, Technical SEO, AEO (Answer Engine Optimization), Schema Implementation (JSON-LD), Site Architecture Optimization, LLM/AI Discoverability, Data Analysis, GA4, SEMrush, Conductor, Log File Analysis, Front-End Development, Back-End Development, Email Marketing (HubSpot), FIGMA
- Owned end-to-end CMS workflows across WordPress, Webflow, and Sanity, managing content publishing, page builds, and architectural updates serving 5M+ users.
- Managed website backlog and coordinated cross-functional execution between design, engineering, and external agencies to deliver updates on time and within scope.
- Collaborated with the growth team on CRO initiatives, conducting A/B tests and user behavior analysis to implement data-driven optimizations and improve conversion rates.
- Led UX/UI strategy across all digital properties, conducting user research, creating wireframes and interactive prototypes, and implementing responsive, accessible interfaces focused on performance and usability.
- Maintained rigorous QA standards across multiple international websites, ensuring compliance with WCAG, GDPR, ADA, CCPA, Section 508, and W3C requirements.
- Optimized site architecture and implemented technical SEO and AEO best practices, ensuring content was machine-readable and discoverable across traditional search engines and generative AI platforms.
- Diagnosed and resolved Core Web Vitals performance issues across all digital properties.
Partnered with cross-functional stakeholders across content, communications, and product teams to align technical implementation, content strategy, and marketing goals across all brands. - Built and maintained custom CMS templates, plugins, and themes using HTML5, CSS3, JavaScript, PHP, and MySQL.
2022 – 2024
Web Designer
Mango Bay Communications:
- Designed, developed, and delivered responsive web experiences for 50+ B2B and B2C clients, managing full project lifecycles from discovery through launch.
- Designed and developed responsive, mobile-first websites for 50+ B2B and B2C clients, optimizing for SEO, page speed, accessibility, and cross-browser compatibility.
- Led end-to-end web projects by collaborating with clients and cross-functional stakeholders, producing user flows, wireframes, and high-fidelity UI designs to deliver conversion-focused web experiences.
- Built custom WordPress themes and plugins using PHP, HTML, CSS, and JavaScript, tailored to each client’s brand, content, and functional requirements.
- Ensured WCAG, ADA, GDPR and CCPA accross main site and client sites.
- Managed full-stack delivery including ongoing maintenance, performance improvements, and feature enhancements to improve usability and user experience.
- Partnered with marketing and content teams to produce landing pages, email templates, and digital campaign assets aligned with brand and business goals.
- Produced multimedia and design collateral including print, video, and social media marketing assets for client campaigns.
2022
Graphic Web Designer
Tragic Hero Music Group
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Designed and managed web and marketing assets for an umbrella music group and individual artist brands
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Produced social and digital creatives for album launches, Black Friday campaigns, and limited-edition box set releases
Graphic Web Designer
Organic Spa Media – Contract Role
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Designed and built a custom WordPress LMS powered by MemberPress for travel agent credentialing
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Implemented tiered memberships, protected course content, quizzes, progress tracking, and automated credential delivery
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Owned end-to-end delivery: UX, UI, development, deployment, and post-launch support
Full Resume Here
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Let’s Build Something
Joe Shepker.
Designer Trained for Web and Print mediums
joeshepker@gmail.com